Why Use RFG For A  Survey?

Reliable: RFG’s unique sampling and weighting methodology provides accurate representation of your household relationships, eliminating the bias that other surveys present.

Measurable: RFG’s peer comparisons provide comprehensive benchmark data to gauge your performance.

Actionable: RFG’s survey findings point to strategic and tactical opportunities that will help your institution improve sales, service quality and overall performance.

Meaningful: RFG’s national research experience provides the basis for evaluating your customers' preferences in relation to overall consumer trends -- we show you how you are unique.

Relevant: RFG addresses the emerging issues affecting financial institutions and their customers.

Unique: RFG offers proprietary features:

• Targeting Matrix – ties current product demand and targeting efficiency with specific segments in your MCIF system
   

• Loyalty & Potential Matrix – identifies the segments willing and able to bring you their business
   

• Loyalty Index – Measures your customers’ loyalty relative to other institutions
   

• Advocacy – Evaluates your customers’ willingness to recommend your institution
   

• Service quality matrix – clearly identifies your competitive advantages and opportunities for service improvement based on 20 service attributes
   

• Engagement Level – identifies the level of emotional connection your customers have with your institution

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